February 15, 2024 by Kyle Ilenda

Collection of videos and stills created for the launch of Reuben’s Fruit Fizz Seltzer, deliverables included 1x1, 9x16 and photos for use on paid social ads, organic social channels and target ads.

Agency: Bivalve

Creative Director: Joe Matson

Producer: Kyle Ilenda

DP: Kyle Ilenda

Editor: Kyle Ilenda

Freehub Magazine / Never Grow Up / July 17, 2023 by Kyle Ilenda

Often in life, simplicity is something we grow out of. Filling the day-to-day with an ever-expanding list of things that consume our time, leaving us with choices made that are viewed in the rearview mirror. A youthful innocence lost in a complex world with many distractions. Few find themselves able to break away. Jason Gainey was introduced to biking at a formative age, where riding and carelessness weren’t lost to the thoughts of tomorrow. Forming a connection to be tested, Jason found himself walking away from the sport he grew up loving. A realization and reflection on the simplicity of what makes Jason, Jason, led to the rediscovery of that joy biking gave him in those younger years. After over forty years since he first felt that feeling, the passion continues to motivate Jason. His days are now filled with riding, racing, coaching, and more riding; maybe he is just a kid who never grew up.

Premiering in front of a full crowd at the Mount Baker Theater in Bellingham, WA, Never Grow Up is a passion project that was selected by Freehub Magazine to be a part of their Freehub Presents series.